Every online business requires these five fundamental components: Branding, Website, Email, Domain Name, and Hosting. Some businesses already have one or more of those components already in place. Brand new businesses must source all five. Traditionally, each component would be separately estimated, developed and billed. We have a new plan, with much lower entry cost: All-in-one, Total Online Start-up Kit for Business. Let’s dig in.
The traditional experience typically works like this — the business owner or manager begins a relationship with an agency to develop a website. They also need a logo, domain name, email addresses, and hosting. After the agency collects basic requirements from the client, an estimate is produced (typically €1800-5000) for the website and logo. 50% of the estimate is paid to begin work on the project. After weeks or months of back-and-forth development, the website is ready for launch. The rest of the contract is paid, and the website goes live. Other service like the Email (€50-100 /year ), domain name (€15-50 /year), and website hosting (€50-300 /year) are invoiced annually. Updates to the website are charged by the hour.
Here is what a typical invoicing schedule looks like for that project over 15 months:
€1800 [50% project deposit]
2 months later
€1800 [website launch]
3 months later
€120 [updates to site]
3 months later
€210 [more updates]
2 months later
€20 [domain name renewal]
1 month later
€50 [email service renewal]
2 weeks later
€150 [website hosting renewal]
2 months later
€250 [updates to site]
The client overall is happy with their website — but the invoicing is confusing, or awkward at least. What’s domain name renewal, and how is it different than website hosting renewal? Am I being charged fairly for these services? It’s actually hard to predict exactly how much the website and related services are going to cost the company next month, or at any point in the future.
Businesses (and individuals) often find that a more predictable expenditure on their essential services (i.e. flat monthly rate) is more easily managed.
Small startups with minimal funding also have a problem with setup costs, and a website + logo (€2k?) can definitely cause anxiety in this regard.
Our goal: Smash these complications and barriers to business, and streamline the entire development and billing process as much as possible.
Total Online Start-up Kit for Business
€200 per month. For everything.
What you get:
Brand Suite (custom logos + colour palette + typekit)
Wordpress Website (plus optional premium e-commerce plugins for shops, events, memberships etc, SEO, & SSL)
Pixelcraft Email Service (up to 10 mailboxes, unlimited storage, webmail, encrypted IMAP/POP3 integration)
1 x Domain Name (your choice)
Managed Wordpress Website Hosting (includes updates, backups, delivery optimization, security scans and virus/malware protection)
Support, Updates, & Development Credits
